Phāea

A predictive, data-driven architecture was structured to drive strong results in direct bookings. The aim was to ensure the most efficient budget allocation per channel, location and for each month – while continuously evaluating audience penetration signals in media buying for key countries of interest. The above, combined with a thorough inclusion and exclusion criteria to feed into custom audience pools with an emphasis on scaling qualified reach, created a powerful campaign that drove results for direct bookings. The Meta approach centred on a “creative-to-funnel” mapping with thorough creative testing. For YouTube, we leveraged Channel Factory capabilities for premium brand safety and contextual relevance in placements.  The approach led to precision budget allocation for “winning” territories” in real-time as well as strong penetration in core markets.