Nicosia Mall
Driving festive awareness & store visit intent
Results
94.5 K
Impressions delivered in 16 days
1,244
Clicks generated across festive creatives
42%
VTR vs (25- 35% benchmark)
Objective
Our aim was to build excitement and anticipation to drive foot traffic to Nicosia Mall during the Christmas period, standing out against competing malls and driving strong visibility and engagement among high-intent local audiences.
Approach
An awareness-led video campaign was deployed through the AdTech Blis platform, leveraging real-time visitor targeting, geo-based delivery and retargeting segments. Creative rotation and timing optimization maximized visibility and engagement during peak festive browsing hours. Nicosia Mall’s Christmas campaign activated high-impact digital video placements to promote festive experiences, seasonal events and in-mall moments. Through real-time visitors targeting and geo-focused delivery, the campaign successfully captured attention and drove strong awareness during the peak holiday period.
This campaign received Bronze in the Cyprus Marketing Achievement Awards 2025 for Strategy / Occasion-based Marketing.
