From Media Representatives to Ad-Value Builders
Aztech Announces Exclusive Partnership for StackAdapt in Greece, Cyprus and the Balkans
Aztech, an AdTech Solutions provider with operations in Greece, Cyprus, and the Balkans, today announced they are partnering exclusively with Stackadapt to leverage the…
Travel Marketing Awards 2026: Aztech receives 14 awards
The Travel Marketing Awards ceremony, which took place last week alongside the Tourism Awards , offered a phenomenal opportunity for the travel and hospitality…
What will the travel industry look like? 7 key travel trends 2026
Dive into the 7 key trends from the latest Data Appeal & Mabrian report to show you how to meet the expectations of the…
Advertising’s AI evolution is about to get real
The hospitality industry is at an exciting turning point. Technology and AI are transforming the guest experience, enabling personalization and tailoring services around each…
Festive shopping on YouTube: From discovery to Purchase
Festive shopping discovery journey starts on YouTube. Based on global research of over 13,000 consumers, this article explores how creators, ads, and Shorts shape…
Holiday travel trends 2025: How value-focused travelers will shape Q4 performance
Travelers are spending smarter, booking later, and chasing value. Explore the key holiday travel trends for 2025 - and what they mean for your…
Is your hotel AI-ready? 7 strategies for Generative Engine Optimization (GEO) success
The way travelers discover hotels is changing fast. Today’s guests aren’t just scrolling through OTAs or Googling “best hotels in London.” Increasingly, they’re asking…
If precision is easy, why is performance still so hard?
The hospitality industry is at an exciting turning point. Technology and AI are transforming the guest experience, enabling personalization and tailoring services around each…
Turning insights into action: How hotels are using technology to enhance operations and guest experiences
The hospitality industry is at an exciting turning point. Technology and AI are transforming the guest experience, enabling personalization and tailoring services around each…
How location insights are guiding HORECA brands toward smarter global expansion decisions
How can a restaurant choose the perfect location for its next opening before signing the lease? How can an F&B brand identify the most…
How AI is transforming travel marketing, and how you can use it to stay ahead
AI is already here and is changing how travel brands interact, convert, and add value. Intelligent automation is transforming signals into strategy and relevance…
Holiday Travel Trends 2025: cost, comfort, and closer-to-home trips
New Sojern data reveals a key shift: this year’s holidaymakers are staying closer to home, booking later, and placing value at the heart of…
Upper-funnel marketing for travel brands: A complete guide to building awareness and demand
Learn how thoughtful, upper-funnel content can help your brand make a meaningful first impression with travelers.
Boutique marketing woes: Email sounds hard, but it doesn’t have to be.
Email is an incredibly effective channel that hoteliers can use to engage guests, helping them bypass an OTA and book direct.
New report: State of hospitality tech in 2025
Two converging forces are reshaping today’s hospitality industry: the rapid acceleration of digital transformation and the rising demand for more human, emotionally resonant experiences.…
What Does Sustainable Tourism Really Look Like? A Call to Action in Honor of World Tourism Day
When we think of sustainable travel, eco-lodges and e-bikes often come to mind. While reducing our carbon footprints plays a role, true sustainability is…
Is your brand absent when buyers are deciding?
Conversion is the name of the game but too often the groundwork that makes conversion possible, consideration, is ignored. Demand does not suddenly appear at…
Geography: Media’s rosetta stone connecting attention to action
In today’s post-cookie world, marketers are facing an identity crisis. But the solution might be hiding in plain sight!