Travel Marketing Awards 2026: Aztech receives 14 awards
The Travel Marketing Awards ceremony, which took place last week alongside the Tourism Awards , offered a phenomenal opportunity for the travel and hospitality sector to celebrate organisations and projects doing stellar work – with their sights set on advancing the industry. The Aztech team took part and it was with great excitement that we […]
Advertising’s AI evolution is about to get real
The hospitality industry is at an exciting turning point. Technology and AI are transforming the guest experience, enabling personalization and tailoring services around each guest’s unique needs and preferences. The latest Skift State of Hospitality Tech Report, featuring Sojern, highlights how these innovations are actively reshaping hotel operations and guest experiences. Technology is evolving rapidly, and hospitality leaders are not just observing these trends, they are putting them into action.
We’ve summarized key takeaways from the report to show how hotels are applying these digital innovations to make operations smarter and the guest experience more meaningful. Here’s a look at how hotel teams are using technology in practice.
If precision is easy, why is performance still so hard?
The hospitality industry is at an exciting turning point. Technology and AI are transforming the guest experience, enabling personalization and tailoring services around each guest’s unique needs and preferences. The latest Skift State of Hospitality Tech Report, featuring Sojern, highlights how these innovations are actively reshaping hotel operations and guest experiences. Technology is evolving rapidly, and hospitality leaders are not just observing these trends, they are putting them into action.
We’ve summarized key takeaways from the report to show how hotels are applying these digital innovations to make operations smarter and the guest experience more meaningful. Here’s a look at how hotel teams are using technology in practice.
How location insights are guiding HORECA brands toward smarter global expansion decisions
How can a restaurant choose the perfect location for its next opening before signing the lease? How can an F&B brand identify the most profitable markets for international expansion? The answer lies in turning raw location data—such as points of interest and customer experience insights—into actionable strategies that drive real sales results.
Is your brand absent when buyers are deciding?
Conversion is the name of the game but too often the groundwork that makes conversion possible, consideration, is ignored. Demand does not suddenly appear at checkout; it builds in the messy middle of fragmented ecosystems long before a brand’s funnel even activates. If your brand is not in those consideration moments, you are not just invisible, you are handing the sale to your competitor.
Geography: Media’s rosetta stone connecting attention to action
In today’s post-cookie world, marketers are facing an identity crisis. But the solution might be hiding in plain sight!
Why YouTube is the ultimate full-funnel platform
Email is an incredibly effective channel that hoteliers can use to engage guests, helping them bypass an OTA and book direct.