Travel Marketing Awards 2026: Aztech receives 14 awards
The Travel Marketing Awards ceremony, which took place last week alongside the Tourism Awards , offered a phenomenal opportunity for the travel and hospitality sector to celebrate organisations and projects doing stellar work – with their sights set on advancing the industry. The Aztech team took part and it was with great excitement that we […]
What will the travel industry look like? 7 key travel trends 2026
Dive into the 7 key trends from the latest Data Appeal & Mabrian report to show you how to meet the expectations of the “Intentional Traveller”.
Holiday travel trends 2025: How value-focused travelers will shape Q4 performance
Travelers are spending smarter, booking later, and chasing value. Explore the key holiday travel trends for 2025 – and what they mean for your Q4 performance strategy.
Is your hotel AI-ready? 7 strategies for Generative Engine Optimization (GEO) success
The way travelers discover hotels is changing fast. Today’s guests aren’t just scrolling through OTAs or Googling “best hotels in London.” Increasingly, they’re asking generative AI (GenAI) tools like ChatGPT and Perplexity to help plan their trips. These tools provide conversational recommendations, like: “Here are a few highly-rated, walkable hotels near Hyde Park with rooftop views.”
Turning insights into action: How hotels are using technology to enhance operations and guest experiences
The hospitality industry is at an exciting turning point. Technology and AI are transforming the guest experience, enabling personalization and tailoring services around each guest’s unique needs and preferences. The latest Skift State of Hospitality Tech Report, featuring Sojern, highlights how these innovations are actively reshaping hotel operations and guest experiences. Technology is evolving rapidly, and hospitality leaders are not just observing these trends, they are putting them into action.
We’ve summarized key takeaways from the report to show how hotels are applying these digital innovations to make operations smarter and the guest experience more meaningful. Here’s a look at how hotel teams are using technology in practice.
How AI is transforming travel marketing, and how you can use it to stay ahead
AI is already here and is changing how travel brands interact, convert, and add value. Intelligent automation is transforming signals into strategy and relevance into outcomes, from real-time campaign optimization to predictive targeting. Learn how Sojern’s AI-powered strategy enables marketers to create performance that genuinely travels by going beyond presumptions.
Holiday Travel Trends 2025: cost, comfort, and closer-to-home trips
New Sojern data reveals a key shift: this year’s holidaymakers are staying closer to home, booking later, and placing value at the heart of every decision. Read to learn more.
Upper-funnel marketing for travel brands: A complete guide to building awareness and demand
Learn how thoughtful, upper-funnel content can help your brand make a meaningful first impression with travelers.
Boutique marketing woes: Email sounds hard, but it doesn’t have to be.
Email is an incredibly effective channel that hoteliers can use to engage guests, helping them bypass an OTA and book direct.
New report: State of hospitality tech in 2025
Two converging forces are reshaping today’s hospitality industry: the rapid acceleration of digital transformation and the rising demand for more human, emotionally resonant experiences. These twin pressures are defining a pivotal moment for the industry, prompting new questions about how hotels and resorts must evolve to remain relevant.