FMCG
μ. Artisan Water
Delivering μ.'s wellness messaging while reaching > 2.4 million users
Objective
Mitsikeli aimed to promote the recently introduced premium water products to the market – in glass and can packaging for differing market segments. Further cementing the fresh branding, as well as the premium style of the product and messaging focused on wellness, were central to formulating the brand awareness campaign throughout 2025.
Results
60 M +
Impressionsacross channels & markets
2.4 M +
Usersacross channels & markets
800 K +
Impressions for Blis location marketing across Greece & Cyprus
Approach
Our approach was based on leveraging Meta, YouTube and Google channels in the Greek and Cypriot markets, combined with Blis for location marketing. For Meta, we developed a strategy in two pillars, with an engagement campaign and an awareness and visitation campaign, to drive both reach and clicks respectively. We also leveraged our exclusive AdTech partnerships to deliver quality results for YouTube and location marketing efforts. Through Channel Factory we achieved brand suitable and contextual placements, in sync with the brand’s premium messaging on wellness, strengthening both reach and demand generation efforts. We also developed a creative strategy leveraging Blis location marketing capabilities, targeting locations of interest based on the type of packaging – can or glass bottle – and delivering personalised messages for varying stakeholders – restaurant management for brand awareness and diners for both brand awareness and demand generation.
