Building a campaign Data Studio with Blis
Creating a dashboard that allows always-on campaign data to be easily and flexibly monitored by key stakeholders
Objective
Leveraging Blis’ capabilities we created an always-on campaign in Greece, with 500 K+ POI’s segmented by 90+ areas. Following the campaign design, we liaised with the client to understand their needs – chief amongst them having instant access to a frequently updated view of campaign performance and observations that they would be able to then circulate internally to support other key business objectives.
Approach
We worked together with Blis to create a Data Studio dashboard that offered a wealth of insights on the campaign’s performance. The dashboard took several planning discussions to identify key data points to be indexed as filters, and support on Blis’ side to bring to life the automation. The focus was breaking down performance by different areas in line with the campaign’s design priorities, enabling a feedback loop that would inform other business activities. The outcome allowed stakeholders to see KPIs in boosted areas and pick specific areas to drill down on for a more complete view, with availability of historical campaign data. There was also the option to draw area-specific comparisons. AI-supported observations and comparisons provided a wider view of the campaign’s performance while creating a stronger link between marketing activity and business impact.
Results
The outcome was an always-on campaign that could feed valuable insights and data into the wider business strategy. The Data Studio ultimately offers a pathway to continuously optimising the campaign while capitalising on complex data streams that could be easily analysed and instantly shared with key stakeholders.
