Mythos
Turning island hotspots into brand touchpoints for international tourists
Challenge
Mythos Beer needed to reach international tourists while in Greece, a hard-to-target audience through traditional media. The challenge was to isolate tourists from local residents and effectively reach them across key islands during their visit.
Strategy
Using location data, we separated tourists from local mobile network users and delivered targeted programmatic display ads. Focused on Crete, the Dodecanese, Zante, and Corfu, we successfully engaged travelers with tailored display banners.
Results
0.32%
overall click through rate (CTR)
Zante
highest CTR
Thursday
best delivery day
