Pafos Region

A multi-stakeholder tourism alliance driving measurable growth for Pafos

Challenge

Position Pafos as a destination rich in diverse experiences, rebuilding visibility post-pandemic and ensuring it stands out among Mediterranean competitors in key source markets.

Strategy

We engaged high-intent travelers – families, food & culture seekers, outdoor and leisure audiences – via programmatic travel ads and delivered contextual user experience via video ads on social media, YouTube, and display exit ads, optimized by market, season and proximity to direct-flight hubs.

Target Markets

UK, DACH (Germany, Austria, Switzerland), France, Poland, Ireland, Hungary, Italy, Lithuania, Latvia, Finland, Netherlands, US East Coast