ENERGY
Petrolina
Powering awareness for smarter EV charging
Objective
The objective for this campaign was to raise awareness for Petrolina’s EV charging points and PCharge app, reaching car owners and potential EV adopters while building familiarity with charging locations and driving engagement with key audiences.
Results
130K
Impressions delivered over 20 days
8.18%
Overall CTR - significantly above industry benchmarks
Approach
We activated an awareness-led campaign through the AdTech Blis platform across geo-based targeted audience groups, including car dealerships and charging-interested users, using vertical short and long formats. Delivery and engagement peaked through optimized placements and audience insights.
This campaign was recognised with a Bronze award in the Cyprus Marketing Achievement Awards 2025 for Strategy / Product or Service launch
