Is your hotel AI-ready? 7 strategies for Generative Engine Optimization (GEO) success
The way travelers discover hotels is changing fast. Today’s guests aren’t just scrolling through OTAs or Googling “best hotels in London.” Increasingly, they’re asking generative AI (GenAI) tools like ChatGPT and Perplexity to help plan their trips. These tools provide conversational recommendations, like: “Here are a few highly-rated, walkable hotels near Hyde Park with rooftop views.”