ZeniΘ
Store Visitation Campaign
Challenge
Increase store visitations to ZeniΘ’s physical stores, where potential clients could be informed about the latest Energy product.
Strategy
Use of Blis Location Platform by segmenting our targeting to Close Proximity Audience (users who live, work or spend time near ZeniΘ’s stores) and Competitor Audience (users visiting competitors’ physical stores).
Results
62.5%
Store visitation uplift
1.89% CTR
(+6x the 0.3% benchmark)
747K
Unique devices reached
