PHARMA
Food supplements product launch
Contextual & brand suitable YouTube campaigns for a new food supplements product line
Results
69 %
100% Video Completion on YouTube
2.4 M +
Total reach for Meta
2.6 M +
Total reach for YouTube
Objective
The new product line consisted of several food supplements in renewed packaging. Our objective was to expand the new product line’s awareness campaign through three distinct YouTube campaign types and a Meta awareness campaign. The awareness campaign had a runtime of September 2025 until April 2026.
Approach
To ensure precision targeting and brand suitability, we leveraged Channel Factory’s platform to build inclusion lists of channels that aligned with the brand. The audience was mapped out with interests around the product’s main pillars of wellness, fitness and beauty through interest criteria tailored to the campaign’s scope. A Meta awareness campaign was also developed, focused on varying content from organic posts to informative video content and other product assets. With this approach we were able to develop a targeted campaign that would achieve strong engagement and viewability results
